home loan finance blog
The price of new car invoices is a loosing battle to any buyer walking in a showroom. That buyer is just about to confront ill intended sales staff. They were professionally trained to snatch money out of likely to be naive buyers. Dealerships know of that likelihood. They count on it. It is “exactly” what they need.
The actual price of new car invoices involves much more than buyers realize. However, the price showing on new car invoices is what buyers want to know when buying new cars. It is detrimental to their pocket to do it that way. It is because buyers do not know that they are walking in a lion’s mouth. They do not even suspect it. Again, dealerships and their sales people know it; and they profitably feast on ignorance.
Consequently, it is mandatory to learn how to confront those guys.
There is out there a seasoned insider who invested twenty years of his life working for a major American car manufacturer. He never owned a dealership, but he was involved with dealerships throughout the U.S.A. and Canada. Disgusted with what he called “a nasty picture“, he decided to put in writing what he witnessed. Moreover, he did not stop there. Making use of his knowledge and experience, he investigated where buyers can find reliable information well beyond the simplistic price of new car invoices.
Armed with that information, he wisely designed a plan to present it to dealerships in a way beneficial to buyers but without aggravations purposely inflected on buyers by sale persons. This author puts in a buyer’s hands the weapons necessary to make ill intended dealership collapse like a House of Cards.
Each of his paragraphs show his determination to expose those dealerships and sales persons who ~on a daily basis~ choose to hurt others as a means of putting food on their tables and lots of money in their pockets. In his explosive but wise writing, he shows no fears of anyone objecting to him helping buyers by exposing what most dealers ~”most” but certainly “not all” dealerships~ do to skyrocket profits.
In his e-book, this insider discloses two main ingredients of a powerful cocktail: to direct a buyer to trustworthy sources to obtain proper and complete information ~and then~ how to deny dealerships of a buyer’s presence. His e-book is not filled with worthless information. No, it is not. On the contrary, he is concise and goes to the point giving away knowledge that goes well beyond information on new car invoices.
At the end, he provides a real chance to drive home a good deal rather than the sour taste of money left on the dealer’s table as a result of ignorance on new car invoices.